![]() Rothermere’s right-wing politics saw the paper shift for a while, and readership declined among its core working-class readership. In 1914, Northcliffe passed ownership of the Mirror to his brother Harold Harmsworth (Lord Rothermere), as he expanded his own newspaper ownership with new acquisitions including The Times. Briefly becoming the Daily Illustrated Mirror, the all-female staff were replaced, and it moved to a style of journalism and visual presentation borrowed from the successful American dailies: bold headlines, sensationalist content, and everyday language. The combination of bad judgement, technological developments in rotary printing, and the success of illustrated papers such as the Graphic led to a change of approach. Northcliffe had misjudged the audience, and the first version of the Mirror was a financial disaster. The Daily Mirror was originally started as a journal for respectable women, run by an all-female staff, aiming at a previously neglected mass-market audience that were not catered for by the major daily newspapers aimed at the professional (male) reader. Consistently left-leaning and populist to reflect the views of its target working-class audience, it offers a counterpoint to the more conservative newspapers that dominated the late nineteenth and early-twentieth centuries, such as The Times and The Telegraph. ![]() Started by Alfred Harmsworth (later Lord Northcliffe) in 1903, The Daily Mirror was influential in changing the course of British newspapers in the second half of the twentieth century, becoming Britain’s bestselling daily newspaper by 1949. Sylvester Bolam, editor of the Daily Mirror, 1949. It means the vivid and dramatic presentation of events so as to give them a forceful impact on the mind of the reader”. We believe in the sensational presentation of news and views, especially important news and views, as a necessary and valuable public service in these days of mass readership and democratic responsibility Sensationalism does not mean distorting the truth. “The Mirror is a sensationalist newspaper. The Daily Mirror (working-class) and the Daily Mail (middle class) challenged the broadsheet dominance of newspapers such as The Times and The Telegraph, providing both an alternative view and journalistic style which went on to dominate the British newspaper market in the second half of the twentieth century. This archive extends the ‘mass market’ content available in Gale Historical Newspapers. Explore the influential mass-market alternative to broadsheets that changed the course of British newspapers and journalism.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |